42% of CEOs don't believe...

In a recent PwC study, it became clear that in an era of unprecedented transformation, businesses face a critical juncture. A staggering 42% of CEOs believe their companies won't survive the next decade without dramatic change, highlighting the urgency for innovation and adaptation. This sentiment is echoed by the majority of business leaders who recognize the need for a fundamental shift in how value is created, delivered, and captured in the coming years.

I believe that at the heart of this transformation lies a dynamic triangle of forces: technology (particularly AI), sustainability, and people – and I think we are all having the opportunity to witness firsthand how these elements can either support or conflict with each other. The challenge – and opportunity – for businesses lies in effectively managing this interplay to drive growth and innovation.

Let’s look at Gen AI as an example by itself. While 46% of CEOs believe Generative AI will lead to greater productivity, only a fraction are currently reaping significant gains from its adoption. Moreover, many leaders lack confidence in successfully integrating AI into their company systems. This gap between potential and realization underscores the need for strategic guidance in navigating the AI landscape.

By aligning people, technology, and sustainability, businesses can not only survive but thrive in this new era. And as we stand at this crossroads, the question becomes: How can each organization (and yours) harness these forces to create sustainable growth and innovation?