Do you know your questions?

I find it passionate to work with Big Data and Gen AI! They share this very specific trait – they know all the answers! Whatever you throw at Big Data pools or Gen AI, they will answer you back – no question marks, no hesitations, no “I don’t really know…”, “I need to find out more”,… They know it all! (It’s a bit like talking to ourselves when we were 15 years-old, but let’s not go down that way)

 

Now, this has an amazing consequence. More than ever, it highlights the importance of the question. If you can have all the answers (and, by the way, the quality is usually quite good, and it is constantly improving), then, the differentiators are in the questions you ask! Strategy definition is not on the answers anymore, but in the questions – and are you sure you are asking the right ones?

 

In Big Data pools, I always advised you to first have it clear what you want to know, instead of just looking at all the data, and trying to make sense of it. The risk of getting lost is tremendous. And the same happens with Artificial Intelligence – it will always give something back to you. If it is the right thing you needed, well… it depends…

 

So, focus on the question. Hone it. Own it. And never stop with the first one. Like in data, you can keep digging more and more – and those constant, well-thought questions, will keep on improving the quality of the outcome you get.